This document is structured based on a defined design approach.
Define > Research > Ideate > Test and Iterate > Implement > Monitor
Granular is a SaaS enterprise software company building farm management software for farmers. The product covers everything from operations, financials and inventory to reporting and analysis.
Operators and Ops managers are the main users of the mobile app. Operators are on the lower spectrum for adopting technology. The mobile application is the operators’ only tool in Granular. Ops managers are more tech-savvy and use both the Granular mobile and web application.
Both the operators and ops manager are out in the field driving the equipment, spraying, planting, harvesting, etc.
The existing mobile application does not provide any insight to a new user about what the application does or any information on how to get started with using the app. Not delivering a good first impression in the mobile app could result in the following issues: lack of motivation to use the app, lack of trust and confusion.
I chose to research a mixture of B2B and B2C apps because I wanted to make sure that the mobile app engages the operator and believe I can achieve this by incorporating some characteristics of consumer design in the mobile app. I looked at competitors in the space as well to see how they solved this problem.
The research I conducted gave me a lot of ideas for opportunities to improve the existing experience. I created 3 variations to propose to engineering and the lead PM to discuss what we could fit in scope, what we felt would be useful and where we eventually wanted to go.
Test and Iterate
The team and I agreed that the “Medium” solution was the best direction for onboarding a new user. It gave the user some insight into what the application did and oriented them when they first entered the application. I reviewed different design iterations internally with design and customer success to validate ideas and improve the language and UI.