Objective Brewery is designed for the bold and daring beer drinker looking for a challenge. Objective gives the audience a set of different directions for every beer using drinking terminology as a reference. Hand rendered typography with harsh angles inside bold and geometric graphic shapes are intended to create a serious tone that plays into the irony of Objective’s brand strategy. This style is chosen to differentiate itself from other craft brewery graphics. Multiple colors are brought in to distinguish different types of beers.