In order to appeal to a wide range of audiences, the Depot’s brand combines many of the traits from the location’s equity including history, education and progress. The brand’s core values represent the idea of moving through history for a brighter future. Additionally, the brand combines modern and traditional aesthetics to reflect the educational aspects of the museum, pairing a clean and modern pictorial mark with a more traditional typeface, Rockwell. The brand also utilizes color for a more dynamic and playful brand system with colors that represent education and fun.